Hey there, friend! I’m Tristyn, of Sipsy Ink – a copywriting studio for creatives and purpose-driven brands. And I’m super excited to take over the Hoffman Creative Co. blog to chat about one of my faaavorite topics:
“Why is copywriting important for your brand new Showit web design?”
Oooh, you’ve got that brand new Showit web design for your brand! And, it looks stunning!
So, with it all implemented and perfectly in place, you might be thinking… “what do I do next?”
Friend, let me tell you a little somethin’ about a thing called conversion copywriting.
This little marketing technique might seem simple enough. But it’s one of the most overlooked assets for your brand!
If you want to get the most out of your website? Then let’s answer the question: “why is copywriting important for your new Showit web design!”
The whole purpose of conversion copywriting is to get your reader to take action. It ain’t just slappin’ words on your website and hoping they stick with your reader.
It’s about strategies and techniques that work to stick with your reader.
Now conversion copywriting doesn’t always mean making a sale. It can be as simple as getting your reader to move from your home page to your about page.
It could be subscribing to your brand’s email list. Or it could be writing in a way that makes them say, “yes! I’ve got to fill out this inquiry form!” << And aren’t those some of the best clients to work with?
So, how does it work? Like, what all goes into conversion copywriting for it to do its thing?
Well, I’m just so glad you asked! Lemme show ya:
Conversion Copywriting Uses Research. So. Much. Research.
The first slice of the “what is conversion copywriting” pie is research. Yep! I don my scientist goggles every time I sit down at my computer to work on website copywriting projects.
Just kidding… although, now I’m thinking I might get me a pair.
But yep! Research is the first thing involved. Before we can stick to our readers like glue, we have to know our readers. What do they like? What don’t they like?
Better yet – what are they looking for as they’re perusing a brand’s website. What’s going to get them wanting to click the “next” button instead of the “back” button?
That all comes from research! Knowing your dreamiest of dreamy clients inside and out helps you join the conversation already happening in their heads. With well-researched conversion copywriting, your Showit web design can have your reader saying, “wait…how did you know?”
Next up, we’ve got creativity and storytelling! This is the one I get most often. A lot of people say, “I’m creative, so I’ll just write my own copy.”
And believe me – you absolutely can! (More on that in a minute.)
Don’t forget that we’re putting together a whole pie here. And this is just one slice!
But, yes – you do need to use creativity and storytelling techniques to weave stories into your copy. Why’s that? Because people loooove stories. Seriously, without gettin’ all nerdy on ya (I’m afraid I’ve already done that!), humans’ brains are hardwired to turn information into stories because it helps us make sense of things.
So, if you include storytelling in the copywriting for that brand new Showit web design, you’ll be golden! *Cue Harry Styles’s “You’re So Golden”*
Okay, bear with me. This might sound a little scary or sketch. But I promise it’s not. It’s all about ethically using sales psychology.
But still, we need to know what makes a person decide to invest in something to get them to do that.
Because at the end of the day, your website copywriting is designed to help you bring in more leads (which turn into sales) so you can make more money.
And that’s the purpose of investing in your website design, too, right?
This is the one everyone jumps to – and they kinda like … skip the rest. *insert grimacing face emoji here!*
Because, yeah, copywriting does use sweet writing skills (a la Napoleon Dynamite), but that’s only after it uses all of the other things up above.
Writing actually makes up the smallest fraction of conversion copywriting!
So you now know what conversion copywriting is. But why is it important for your Showit web design?
Ah, another great question, friend!
And one I’ve got a couple of answers for:
So many people (especially copywriters!) say copywriting comes before website design.
But I think they go hand in hand. They work together like macaroni and cheese. Like tacos and margaritas. Like … okay, you get the point.
Your Showit web design grabs their attention. They’re immediately like, “Oh man, this looks amazing!”
And then, they read the first line of brilliant conversion website copywriting, and they’re like “now I’m hooked.”
So your Showit web design gets their attention. It draws them in. And your conversion copywriting keeps their attention.
Your Showit web design also expresses your personality in certain ways. But your copywriting? That’s what can really showcase how awesome you are!
Your copywriting is infused with a mixture of your voice and your brand voice. And that personality also works to keep people’s attention.
It’s the beginning of drawing connections with your reader and turning them into a raving fan!
This is the biggest reason why copywriting is important for your Showit web design. Because people don’t invest their hard-earned money without knowing what they’re getting.
That’s where copywriting comes in! It’s the playbook your reader needs to know they’re making a great choice by investing in your brand.
Think of it this way – when was the last time you purchased something online without reading something about it?
I’m willing to bet money that it’s been a hot minute.
So conversion copywriting clearly communicates how your brand helps your reader.
Your brand spankin’ new Showit web design will also bring in new leads! Because nobody can resist a gorgeous website design and brand.
But what if, hear me out, now… what if your Showit web design and your copywriting worked together?
Then, not only are you gonna bring in new leads. You’re gonna bring in new qualified leads! And that means you’re working with more of your dreamiest clients!
The question now is … is it worth it to invest in a copywriter? Or should you DIY your own copywriting?
Here’s my 100% true opinion: you can absolutely DIY your copywriting.
There are so many resources out there to help you do it. My own blog at Sipsy Ink is a great starting point! YouTube also has plenty of people who can teach you how to write your own website copy.
And, honestly, if you learn to copywrite? It’ll be one of the best things you do for your business. Because every business, for it to be successful, needs sales. And you get that from conversion copywriting.
There are several reasons why you may want to invest in a copywriter instead of DIYing your own.
If you’ve already invested in a Showit web designer like Maggie, then you may not have the time to learn how to effectively write website copy before everything’s ready to re-launch.
A website copywriter can get it ready for you so once your design is finished, you’re ready to reap the benefits of copy and design working together!
Look, there ain’t no shame in outsourcing the things you hate doing. You think I sit in front of Quickbooks every month to do my accounting?
So if the idea of sitting in front of a blank Google Doc with a cursor blinking at you is enough for you to want to throw your computer out the window? Invest in a copywriter.
If you’ve already invested in a brand new Showit web design, then why not round out the whole package?
Make sure your entire website is working on auto-pilot with design and copywriting. Because with a professional copywriter, you know you’re getting that whole conversion copywriting pie.
And there you have it! The real reason behind the question: “why is copywriting important for your new website design.”
If you’re on your way to a brand new Showit web design, then don’t forget your website copywriting! They’re the whole package for your brand!
Or, if you want more info on professional website copywriting – I’m just a quick email away!