I bet I can predict something you’ve thought before⁠⁠⁠⁠“How can I show up higher on Google?”⁠⁠⁠⁠Am I right, have you thought about that before?⁠⁠⁠⁠While I’m no SEO expert, I do know a thing or two about it after working on websites for the past six years. And I want to give you a few tips […]


Easy to Follow Website SEO Tips

I’m excited to share with you this new website project I built for Pillars of Hope Counseling, here in Oregon. Angelie and I connected back in April and began working quickly on updating her website. We moved her over to Showit and built out a custom WordPress blog as well. Initial Website Designs While talking […]

client projects, Websites

Website Highlight: Pillars of Hope Counseling

website layouts for Pillars of Hope Counseling

I’ve been holding in a secret for FAR too long and I’m busting at the seams. Are you ready for it?! Drum roll pulleeeeaaaassseeee… 🥁🥁🥁⁠ ⁠ It’s McLain’s website launch day!!! ⁠ ⁠ I know… I am SO EXCITED I couldn’t contain it anymore!😂 It’s finally out in the world and ready to be shared! […]

client projects, Websites

Website Highlight: Alice McLain Photography

Getting to continue to work with clients on additional projects, is an absolute JOY. One of those projects was with Sandy. When I finished up her custom brand (you can read about it here) we connected again to start building out her website. As Sandy’s business is evolving and growing, we thought it best to […]

client projects, Websites

Website Highlight: Modern Motivation

Hey there, friend! I’m Tristyn, of Sipsy Ink – a copywriting studio for creatives and purpose-driven brands. And I’m super excited to take over the Hoffman Creative Co. blog to chat about one of my faaavorite topics:  “Why is copywriting important for your brand new Showit web design?” Oooh, you’ve got that brand new Showit […]

business tips, Websites

Why is Copywriting Important for Your Brand New Showit Web Design

An image of Tristyn Sipsy, the copywriter and content writer behind Sipsy Ink, with her dog.

If you’re a fellow business owner, you may have found yourself DIY’ing your website at one point. Don’t worry, I was there too. But if you aren’t familiar with best practices for websites, you may be doing a few things that can hurt your traffic, SEO, and create a poor user experience. That’s why I […]


Top Things To Look For On Your Website

Alright, I know that not everyone has built out a website before, so I’m here to help you know the basics of what you need for your next Showit website update. I created a short checklist of items that I send to my clients as we are preparing for their upcoming project. You might be […]


Things to Know Before You Hit Publish on Your DIY Website

website check list magazine on white table

I met Deva in September at the Bloom Conference in North Carolina. We both flew in to be poured into by my business coach, Allee Williams. Deva and I ended up spending extra time together on the last day of the conference and spoke about her vision for her full-service hair salon. She mentioned she […]

client projects, Websites

Website Highlight: Vintage Virtue Salon

WOWIE! This site was a labour of love! The Bennett’s own a company in Florida that specializes in custom-made modular buildings for lumbar years in SE USA. They have been around for over 20 years and serving so many companies. The Bennett’s reached out to me in the Fall of 2021 looking to design a […]

client projects, Websites

Website Highlight: Bennett’s Custom Designs

man typing on computer with Bennett's Custom Designs website open

A while back while I was working on a new website with a client. I realized that I was using words she wasn’t familiar with. It took us a few backs and forth revisions to finally understand we were talking about different things. At the end of her project, in her client feedback form, she […]


Website Terms To Know

magazine open on table to website terms