Congratulations on the new branding!! Now you might be thinking “New Brand, Now What?” So that is why I’ve put together this simple list of 8 ways to incorporate your new brand into your business.
This list isn’t extensive, but it covers a lot of the backend business things we might forget, while also some frontend marketing to help celebrate your new branding and get the word out there.
👉🏼 Swap out ALL the old branding
Once you get your new brand, be sure to upload and swap out the old one!
👉🏼 Print some new print marketing!
I’m talking about your business cards, pricing guides, downloadable PDFs
👉🏼 Send an email about it to your email list!
Share your excitement over the new brand, and let them know that you’re still there—if you’ve changed your biz name!
👉🏼 Touch up your website
Don’t just add your new brand to your website and then walk away. Spend some time updating the copy (text) and showing off your new brand—fonts, and colours, too!
👉🏼 Print some stickers!
Who doesn’t love stickers?! You can put your new logo on some stickers and share it with your friends and family!
👉🏼 Make a custom gift for clients with your new logo on it!
This is a personal favourite of mine! I got my logo put on some cookies, that I use in my client gifts!
👉🏼 Change out all your profile images, that have your old branding, and showcase your new brand!
Give your social media presence a facelift by adding your new logo to those as well.
There you have it. Eight easy ways to incorporate your branding once it’s been delivered to you. What do you think of these ideas? Have you ever tried them?!
If you are looking for some help on updating your brand, I’d love to connect. My calendar has some spots open for the next season and I’d be honoured to bring your vision to life.