So you *think* you’re ready to get a rebrand. But then you have a little nagging voice in the back of your mind stopping you from reaching out to your favourite designer, saying “what do I actually need before I get a rebrand?” And “Am I at a place in my business to rebrand?” Well […]

Have you ever thought about how we celebrate our friends when they get a new job, buy a house, get engaged/married, or have a baby, but we don’t really celebrate new businesses? I’ve been SO blessed to have the most supportive friend group who have encouraged me as I venture out in business. And I […]

While I’m no expert in business. I have been able to see some rhythms form of slow and busy seasons where I’m working TOO much or wanting to work more. So I figured I’m not alone in this, and wanted to share a few tips with my fellow business owners on what you could do […]

HONESTY TIME!!! I’m about to spill the tea… so get ready!!!☕️⁠ You NEED to have brand photos taken for your business. ⁠ I can’t tell you how many times I’ve had to remind my clients that their website needs to have THEM on it. While you don’t have to be on every page, your ideal […]

If you’re a busy business owner who is tight on time and budget, then keep reading. You likely know how important a Website is to your overall business. But not everyone can invest in a designer right away—which is TOTALLY okay! That is where working on a template can save you time and money! Finding […]

Wanna know one of the biggest things I look at when I get a new package in the mail? ⁠⁠The Packaging⁠⁠! No seriously, I’m a fan of good packaging! And, ⁠⁠I’ve been known to save some packaging as examples and inspiration for later. I have a shelf reserved for just the pieces I get in […]

Wanna know how much I love my clients?! Let me show you👇🏻 Besides creating custom brands and websites, my second favourite thing is putting together a client gift. I think that client gifts are a sweet touch to help celebrate the end of a project, and also share in the excitement of the new brand […]

I have a very serious question for you… 🧐⁠ Does anyone else love a good tool or resource they use to help make their business run more smoothly?! Because I do! I’m a sucker for helpful tools. One of the biggest is my project management system Basecamp—if we’ve had a business chat lately, you know […]

Hey there, friend! I’m Tristyn, of Sipsy Ink – a copywriting studio for creatives and purpose-driven brands. And I’m super excited to take over the Hoffman Creative Co. blog to chat about one of my faaavorite topics:  “Why is copywriting important for your brand new Showit web design?” Oooh, you’ve got that brand new Showit […]