business tips

First, let’s talk about what Design Standards are. When you think about a business, and how it displays its visual brand, there is a certain set of rules on how to use the brand. Those are Design Standards. While this may all sound technical and rigid, it isn’t. I like to tell clients that these […]

Branding, business tips

What Are Design Standards For Your Business, and Why You Need Them

When a brand design project is complete, there are two types of file types that designers like myself will send clients.  Vector Files A vector file is made up of a mathematical formula to build an image. The formula can resize the image and maintain its quality regardless of how much the size is increased […]

business tips

Design File Types and Where to Use Them

Marketing on Billboard

I’m sure many of you know this, but there are A LOT of fonts out there to choose from to use with your brand.⁠⁠ And I mean A LOT😬🙈⁠⁠ Finding a brand font can be a challenge because you may not know where to start your search. ⁠⁠ Are you looking for a serif, sans […]

business tips

Brand Fonts & What You Need To Know About Them

Hoffman Creative Co. website displayed on laptop

So you *think* you’re ready to get a rebrand. But then you have a little nagging voice in the back of your mind stopping you from reaching out to your favourite designer, saying “what do I actually need before I get a rebrand?” And “Am I at a place in my business to rebrand?” Well […]

Branding, business tips

What You Need To Get Started Before You Book a Designer

Have you ever thought about how we celebrate our friends when they get a new job, buy a house, get engaged/married, or have a baby, but we don’t really celebrate new businesses? I’ve been SO blessed to have the most supportive friend group who have encouraged me as I venture out in business. And I […]

business tips

Small Business Gift Ideas

While I’m no expert in business. I have been able to see some rhythms form of slow and busy seasons where I’m working TOO much or wanting to work more. So I figured I’m not alone in this, and wanted to share a few tips with my fellow business owners on what you could do […]

About Me, business tips

What to do in a Slow Season for your Business

HONESTY TIME!!! I’m about to spill the tea… so get ready!!!☕️⁠ You NEED to have brand photos taken for your business. ⁠ I can’t tell you how many times I’ve had to remind my clients that their website needs to have THEM on it. While you don’t have to be on every page, your ideal […]

Branding, business tips

Why You Need Brand Photos On Your Website

If you’re a busy business owner who is tight on time and budget, then keep reading. You likely know how important a Website is to your overall business. But not everyone can invest in a designer right away—which is TOTALLY okay! That is where working on a template can save you time and money! Finding […]

business tips, Websites

Why a Website Template Might Be The Best Solution for Your Business

Wanna know one of the biggest things I look at when I get a new package in the mail? ⁠⁠The Packaging⁠⁠! No seriously, I’m a fan of good packaging! And, ⁠⁠I’ve been known to save some packaging as examples and inspiration for later. I have a shelf reserved for just the pieces I get in […]

Branding, business tips

Why You Should Care About Branded Packaging

Wanna know how much I love my clients?! Let me show you👇🏻 Besides creating custom brands and websites, my second favourite thing is putting together a client gift. I think that client gifts are a sweet touch to help celebrate the end of a project, and also share in the excitement of the new brand […]

business tips

What’s in my client’s gift?