I believe we’re in a time when businesses need to lean into branding. This isn’t just a pretty logo but also ties into the way you want users to feel when they interact with your business. Branding builds trust, helps with sales, and gives your business distinction from other companies. I’ve had the opportunity to […]

First, let’s talk about what Design Standards are. When you think about a business, and how it displays its visual brand, there is a certain set of rules on how to use the brand. Those are Design Standards. While this may all sound technical and rigid, it isn’t. I like to tell clients that these […]

Veronica came to me earlier this year looking to update a few things on her website. And guys, before I get started on the project details, she has the COOLEST business! She runs a company of pet sitters specifically for couples who want their dogs involved in their wedding. You can hire a sitter to […]

Alright friends, this is a brand that I am PUMPED to share with you!! Megan and I met in a Christian Mompreneur group (entrepreneurs who are also mothers), and earlier this year, she mentioned she was looking for a rebrand. We quickly connected over Instagram and then chatted more over Zoom. Shortly after, she hired […]

Jenn popped into my inbox earlier this year looking for a brand and website refresh. After our initial call, I knew that this project would be SO much fun. Jenn edits romance novels and is a book coach (HOW COOL?!). She was looking to take her business away from a previous job site to house […]

Holli was referred to me by a previous client, Jordan–see Kitchen Sink Collaborative. We chatted about Holli’s new public affairs business and about how she wanted to start out on the right foot by launching her brand and website at the same time.  Holli is a proven leader in Indiana politics, having served as an […]

So you *think* you’re ready to get a rebrand. But then you have a little nagging voice in the back of your mind stopping you from reaching out to your favourite designer, saying “what do I actually need before I get a rebrand?” And “Am I at a place in my business to rebrand?” Well […]

I’m super excited to share about this new brand I had the pleasure of designing. Cook Inlet Glass & Home is a window, and glass installment company based in Alaska. Both my husband and I are friends with the owners, so that was an added bonus being able to work with friends! About Cook Inlet […]

This is a special project close to my heart. One that a dear friend of mine and I built together. Building Up Anima Collectio A little background to set the stage. Running a business is hard. Running a design business can be harder when faced with the OVERLY competitive nature of the industry. And when […]

HONESTY TIME!!! I’m about to spill the tea… so get ready!!!☕️⁠ You NEED to have brand photos taken for your business. ⁠ I can’t tell you how many times I’ve had to remind my clients that their website needs to have THEM on it. While you don’t have to be on every page, your ideal […]