client projects

Earlier this month I celebrated four years in business at Hoffman Creative Co. Truthfully I almost missed the day because my family and I just moved to Canada (read about that here). But I wanted to write a blog post about these past four years and how this business has changed. Why I Went into […]

About Me, client projects

Celebrating 4 Years in Business

Celebrating four years in business

Ahhhh! I’m so excited to share this rebrand project with you! I connected with Kenzie at Luxe Naturals earlier this year to redesign her logo for her luxury skin and hair care company. Originally Kenzie was looking for help nailing down brand fonts and colours, but as we chatted the project evolved into a full […]

Branding, client projects

Brand Highlight: Luxe Naturals, A Luxury Beauty Brand

Luxury brand, Luxe Naturals logo

There’s nothing more exciting than combining creativity with a special occasion, especially when it’s for your best friend! Recently, I had the absolute joy to design graphics and signage for a bachelorette weekend in the breathtaking Rockies of Alberta. The ladies booked a stunning place in Nordegg, AB. And I SO wished I could join […]

client projects, Design

Design Highlight: Bachelorette Party in the Rockies

Backdrop sign for bachelorette party

Earlier this Spring, I was asked to be the chairwoman of my church’s women’s retreat planning committee. Along with this role, I was able to design and make all the marketing materials and print materials needed for the retreat. I love planning events, and truth be told, I had always wanted to be a party […]

client projects, Design

Marketing Materials For Church Retreat

*There are affiliate links in this book editor website blog post, all that means is if you shop from one of my likes, I’ll get some thank-you money from the service provider. Wow! This project has been one for the books! (literally, because Jenn is a book editor—too punny? Sorry haha) I had the pleasure […]

client projects, Websites

Website Highlight: Fresh Look Editorial

Veronica came to me earlier this year looking to update a few things on her website. And guys, before I get started on the project details, she has the COOLEST business! She runs a company of pet sitters specifically for couples who want their dogs involved in their wedding. You can hire a sitter to […]

Branding, client projects

Template Customization | Pawfect for You

hoffman-creative-co-showit-custom-post-type-pawfect_for_you

I’m so excited to introduce fortitudepublicaffairs.com! This custom website is also paired with a new brand design for Holli Sullivan. Holli is the former Secretary of State of Indiana and just launched her public affairs agency. Holli and I had so much fun working on her brand! I was really looking forward to building our her […]

client projects, Websites

Website Highlight | Fortitude Public Affairs

Website-pictures-on-laptop

Alright friends, this is a brand that I am PUMPED to share with you!! Megan and I met in a Christian Mompreneur group (entrepreneurs who are also mothers), and earlier this year, she mentioned she was looking for a rebrand. We quickly connected over Instagram and then chatted more over Zoom. Shortly after, she hired […]

Branding, client projects

Brand Highlight | Finding Freedom Financial Services

finding freedom financial services submark facebook post

Jenn popped into my inbox earlier this year looking for a brand and website refresh. After our initial call, I knew that this project would be SO much fun. Jenn edits romance novels and is a book coach (HOW COOL?!). She was looking to take her business away from a previous job site to house […]

Branding, client projects

Brand Highlight | Fresh Look Editorial

Holli was referred to me by a previous client, Jordan–see Kitchen Sink Collaborative. We chatted about Holli’s new public affairs business and about how she wanted to start out on the right foot by launching her brand and website at the same time.  Holli is a proven leader in Indiana politics, having served as an […]

Branding, client projects

Brand Highlight: Fortitude Public Affairs