So you’ve got a business—or maybe a side hustle with big dreams—and you’re ready to launch your website. If you’ve DIY’d your website, then you’ve picked a great colour palette, written some killer copy, and chosen photos that actually look like you. Before you hit publish, let’s make sure your site has all the must-have […]

First, let’s talk about what Design Standards are. When you think about a business, and how it displays its visual brand, there is a certain set of rules on how to use the brand. Those are Design Standards. While this may all sound technical and rigid, it isn’t. I like to tell clients that these […]

When a brand design project is complete, there are two types of file types that designers like myself will send clients.  Vector Files A vector file is made up of a mathematical formula to build an image. The formula can resize the image and maintain its quality regardless of how much the size is increased […]

I’m sure many of you know this, but there are A LOT of fonts out there to choose from to use with your brand.⁠⁠ And I mean A LOT😬🙈⁠⁠ Finding a brand font can be a challenge because you may not know where to start your search. ⁠⁠ Are you looking for a serif, sans […]

So you *think* you’re ready to get a rebrand. But then you have a little nagging voice in the back of your mind stopping you from reaching out to your favourite designer, saying “what do I actually need before I get a rebrand?” And “Am I at a place in my business to rebrand?” Well […]

Have you ever thought about how we celebrate our friends when they get a new job, buy a house, get engaged/married, or have a baby, but we don’t really celebrate new businesses? I’ve been SO blessed to have the most supportive friend group who have encouraged me as I venture out in business. And I […]

While I’m no expert in business. I have been able to see some rhythms form of slow and busy seasons where I’m working TOO much or wanting to work more. So I figured I’m not alone in this, and wanted to share a few tips with my fellow business owners on what you could do […]

HONESTY TIME!!! I’m about to spill the tea… so get ready!!!☕️⁠ You NEED to have brand photos taken for your business. ⁠ I can’t tell you how many times I’ve had to remind my clients that their website needs to have THEM on it. While you don’t have to be on every page, your ideal […]

If you’re a busy business owner who is tight on time and budget, then keep reading. You likely know how important a Website is to your overall business. But not everyone can invest in a designer right away—which is TOTALLY okay! That is where working on a template can save you time and money! Finding […]

Wanna know one of the biggest things I look at when I get a new package in the mail? ⁠⁠The Packaging⁠⁠! No seriously, I’m a fan of good packaging! And, ⁠⁠I’ve been known to save some packaging as examples and inspiration for later. I have a shelf reserved for just the pieces I get in […]