I’m super excited to share about this new brand I had the pleasure of designing. Cook Inlet Glass & Home is a window, and glass installment company based in Alaska. Both my husband and I are friends with the owners, so that was an added bonus being able to work with friends!
They came to me looking for a new logo because the one they had previously used from a generic print shop was no longer available. They wanted a custom logo that reflected their work, while also resonating with the location they served—Cook Inlet in Alaska.
While gathering inspiration for the project, we felt that their old logo missed the touch point of their service location. So we made sure to incorporate something that the community would recognize.
We started out choosing colours for their brand. Being Alaska, we knew that natural colours would make sense, but we didn’t want the logo to get lost by matching the scenery.
The colours ended up coming from the sunset and water that surround Mount Redoubt. I think these choices not only will help Cook Inlet Glass & Home stand out, but also speak to the brand values of reliability, warmth, and personable.
Once we landed on colours we choose fonts to help keep their business unique. We choose a thick sans-serif font to convey a clean, professional, and minimal look.
This font was also chosen because it will be used on the side of a truck or yard sign. And to stand out, we wanted to make sure the font held up when you’re looking at it from further away.
Once we landed on colours and fonts, I shared some rough drafts that we could pursue as their primary logo. Since this was a Design Intensive, we moved fast through the initial brand pieces so the day could be spent on editing and revising the logo.
From their inspiration, Daniel and Jocelyn mentioned they wanted Mount Redoubt, an open window, and to include the sun and ocean. I pulled together a few rough drafts for them to view. All with the ocean, sunset, and Mount Redoubt.
From there, they shared their feedback on the initial concepts. I try to ask my clients to be as descriptive as possible and explain why they like something, AND why they don’t like something. It’s really helpful to learn both the positives and negatives of the design so I don’t replicate the pieces they don’t like.
The feedback I received helped me narrow down the next round of revisions. We kept their business name together, adjusted how the windows opened, and kept the window to rectangular shape.
I added some colour to help build a better picture of the whole logo. From here, we hoped on a Zoom call and live edit the brand more. This was helpful so that we were all on the same page. And I could help expedite the process to keep us on track.
While on the live edit, we actually adjusted the whole ocean and sunset part of the design. As it was a little cluttered in the above examples.
I really like being able to live edit with clients on their projects. It’s a really fun way to design, and learn more about their thought process. From the above photo, we adjusted even more while live editing.
We completed the brand and while it looks similar to the start of the project. There were some big changes that I feel still represent Cook Inlet and the brand values of Cook Inlet Glass & Home.
Ta-da!! What do you think?! We reduced some of the extra clutter in the background and made sure the important pieces of the logo—Mount Redoubt and the window stood out.
I had so much fun building this brand. And designing a completely custom logo that I feel will resonate with the target market in Cook Inlet, Alaska.
If you are in Alaska and need to upgrade your windows and glass, be sure to reach out to Daniel. You can find them on Facebook.
And if you are interested in learning more about Design Intensives, let’s chat! I love being able to offer these unique packages for the busy business owner.