This passion project stemmed from one of my childhood best friends, Jess. I’ve known Jess since 2002. Over 20 years of friendship. Jess and her husband LOVE to travel. They’ve been around the world visiting some amazing places like Australia, Mexico, Thailand, and Scotland. To name a few. This passion project came about for a […]

I believe we’re in a time when businesses need to lean into branding. This isn’t just a pretty logo but also ties into the way you want users to feel when they interact with your business. Branding builds trust, helps with sales, and gives your business distinction from other companies. I’ve had the opportunity to […]

This passion project is a fun one, and I love how it turned out. There was a clothing shop I discovered a few years ago with this name and I LOVED their clothes. I still do, a lot of what I wear is still from their shop. This was a brand design I had fun […]

*There are affiliate links in this book editor website blog post, all that means is if you shop from one of my likes, I’ll get some thank-you money from the service provider. Wow! This project has been one for the books! (literally, because Jenn is a book editor—too punny? Sorry haha) I had the pleasure […]

Visual hierarchy is a design principle that explains how pieces are organized. Designers use this principle when creating various forms of content by putting important information in easy-to-find spots. There are two different patterns of visual hierarchy that I’ll explain later. But first, we will start with the importance of it. Why Visual Hierarchy is […]

First, let’s talk about what Design Standards are. When you think about a business, and how it displays its visual brand, there is a certain set of rules on how to use the brand. Those are Design Standards. While this may all sound technical and rigid, it isn’t. I like to tell clients that these […]

When a brand design project is complete, there are two types of file types that designers like myself will send clients.  Vector Files A vector file is made up of a mathematical formula to build an image. The formula can resize the image and maintain its quality regardless of how much the size is increased […]

I’m sure many of you know this, but there are A LOT of fonts out there to choose from to use with your brand.⁠⁠ And I mean A LOT😬🙈⁠⁠ Finding a brand font can be a challenge because you may not know where to start your search. ⁠⁠ Are you looking for a serif, sans […]

Veronica came to me earlier this year looking to update a few things on her website. And guys, before I get started on the project details, she has the COOLEST business! She runs a company of pet sitters specifically for couples who want their dogs involved in their wedding. You can hire a sitter to […]

I’m so excited to introduce fortitudepublicaffairs.com! This custom website is also paired with a new brand design for Holli Sullivan. Holli is the former Secretary of State of Indiana and just launched her public affairs agency. Holli and I had so much fun working on her brand! I was really looking forward to building our her […]