Wanna know how much I love my clients?! Let me show you👇🏻
Besides creating custom brands and websites, my second favourite thing is putting together a client gift.
I think that client gifts are a sweet touch to help celebrate the end of a project, and also share in the excitement of the new brand my client has received.
My hope is that each gift is personalized to each client but also touches on my brand—since it’s an extension of the client’s experience.
My goal with my business is to empower and uplift other women in business. So I felt it was right to include some amazing women in my client gifts! I also want to send consumable items to my clients so that I am not creating additional clutter and giving them something they can enjoy but don’t have to live in their homes for long periods.
Depending on the package my client goes with, they may also receive a custom trinket with their new branding on it. In most cases I’ve made custom mugs with their logo on them, so they can enjoy their tea in a branded mug. I get one-off custom merch from Printed Mint. I’ve loved their products and customer service.
In each client gift, I make sure I add a personal touch as well. Sometimes that’s adding in a tool to help them with their craft, or a gift card to a local restaurant, or coffee. I want my clients to feel seen and know that I got to know them through the design process.
Add a personal thank you note and then mail the gift off. I try to get the package to arrive near their launch date, but sometimes it arrives late. Which I think is still a fun surprise.
All in all, I don’t think that client gifts are necessary for business. And do not feel bad if you are not in a place to be able to give. But I think that a small gesture of gratitude to your clients goes a LOOOONG way. It also adds another touchpoint for their client experience.
When I started my business I wasn’t able to invest a lot into the gifts. But finding affordable things like gift cards or small items that can fit in an envelope via mail, rather than shipping, helped me. I think you can find creative ways to show your gratitude because your clients are investing in you!
What do you include in your client gifts? Do you like receiving them?!