Your average Canadian, who loves hot tea, hates socks and helping your business have a show-stopping brand and website
WOWIE! This site was a labour of love!
The Bennett’s own a company in Florida that specializes in custom-made modular buildings for lumbar years in SE USA. They have been around for over 20 years and serving so many companies.
The Bennett’s reached out to me in the Fall of 2021 looking to design a website for their business. As Rebecca, Lem, and I started to talk, I asked about their preexisting branding, and if they had any—since websites want to highlight the brand already.
They shared that the company had a logo, but they’d be interested in building out a new brand as well.
We started working on a custom brand which you can view and read about in this Brand Highlight post.
Since all the work the Bennett’s do is custom, we wanted their branding and website to reflect that. When we were looking at their competition, we noticed a lot of other construction companies in their industry had blue websites, so we opted for colours that still complimented their work, but helped them stand out.
The Bennett’s customers are all lumber yards, so this was a new opportunity for me to design an eye-catching site, but also play into the construction atmosphere.
I worked on incorporating more square edges, construction materials, and emphasizing the images of their buildings. We worked on adding some texture to their site that reflects the materials they use in their buildings.
We had a few revisions but were able to narrow down on a final design fairly quickly.
The photos below are the progression of their home page. We stayed fairly close to the first design with some minor adjustments (left photo) to the final version (right photo).
The Bennett’s really wanted their website to be functional and easy to use. Two of my favourite things. I worked with them on building out a site that wasn’t too complicated to use, as well as laid out their information well for their potential clients.
A lot of the time as I build out websites, I identify some areas we can add to the site that we didn’t originally discuss. For BCD, we decided to add some interactive FAQs, a gallery of their buildings, and drop-down menus to display their custom materials.
These pages and sections helped break up the content on their website but also allowed users to jump directly where they wanted to go and not scroll on for ages.
Our whole project began in late September and we finished in January. The brand portion took the first few weeks as we built that out. Once I had a solid foundation on the brand, I was able to design a few mock-ups for the website.
Working with the Bennett’s was a true pleasure, I enjoyed being a part of their business as we built out their brand and website. Check out their website and let me know what you think! Here’s what they said about working together.
“Maggie was wonderful from our very first meeting. She was always prompt and organized, knew what she was doing and talking about. I also have to commend her on her patience with us in making decisions but also knew when to step in and let us know what would look best. Maggie was able to bring our ideas to life and we could not be happier with the end result. Our brand just speaks to our business now and our website is beautiful and functional. I felt like Maggie went out of her way to learn our business and understand our target audience which helped tremendously. The end design was perfect! She also offered a payment plan which I loved.”
If you are looking for a custom brand and website, book a call with and let’s get your dream into motion.