I bet I can predict something you’ve thought before
“How can I show up higher on Google?”
Am I right, have you thought about that before?
While I’m no SEO expert, I do know a thing or two about it after working on websites for the past six years. And I want to give you a few tips you can use for your own website.
Write meta descriptions on your website pages. They are between 150-160 characters and show up under the URL in Google. You can use your metadata to describe the overall theme of the webpage so users can scan this before clicking on the page.
Search engines also scan this information to help gather the correct pages when searched.
Make sure you have different metadata on all your pages—this means no copy and pasting! Keep it original.
Put keywords in your headers, website copy, and image names. Using tools** like Google Keywords, SEM Rush, Wordstream, and others you can gather lists of keywords that your ideal client is searching for.
Using that information you can help write keyword-driven headers for your website. Be sure to not overstuff those headers. But keep it less than 75% on each page.
**Doing a quick Google search you can find other resources to find keywords.
Adding keywords into your copy and renaming your images also help too. Typically, I rename my images to include my business name, a keyword, what the image is, and a location. So my image file names look like “hoffman-creative-co-custom-website-designer-portland” .
This is helpful because sometimes people are using the Image search on search engines, and if you have your images labeled correctly you can show up. This helps users find you easier than if your image name is “maggiezach_beach_elopement”.
While this might be a no-brainer to some, we truly don’t do it often enough. When was the last time you updated pages of copy on your website?
I know it can be a lot of work, but think of your website as a filing folder, the more information that you put into it, the more gets stored. Search engines then scan each page and pull related information from the filing folder when a user scans.
If you have copy written from years ago, engines, like Google may overlook your website because it’s not staying relevant and up to date.
So refresh your website copy and photos every few months. Bring some new life to your website. I’m sure that there are things you can fine-tune and adjust. This helps search engines see your website as active and will scan it more frequently to see if you have newer information.
Have only one Header 1 (H1) on each webpage. And put it at the TOP of the page. This one might not make too much sense until you see the backend of your website.
If you are working with a web designer (like me) I can adjust each text box on your Showit account to have a specific text property. Meaning I can label each textbox to be categorized so search engines can scan the page easier.
Headers help search engines and users scan your website easier. Categorizing them correctly helps show the overall theme of the page and helps search engines pull relevant information.
If you are using WordPress for your blogging platform, you can add in the Yoast SEO plug-in. This plug-in helps you organize and edit your blog posts to be more SEO-friendly.
Yoast gives you guidelines and resources you can implement into your blog writing to help ensure you have your metadata, keywords, and text length, all to standard. Yoast also has a paid version, but I’ve found that the free one does a great job.
A few weeks ago, I was able to be interviewed on the Creative Grace Podcast with Anna, a friend, fellow entrepreneur, and former client.
I was able to share these tips and a few more things SEO related. You can listen to it anywhere you download podcasts. I’m on episode 5!
SEO isn’t a one-and-done kind of thing, it takes work on your end to help provide more information to search engines so you can populate the top searches.
I know it might seem daunting, but you’ve got this!
And if you need a few extra hands, I’d be happy to help! I offer a basic SEO package that includes a walk-through call and implementation.
I have a few spots left for the rest of the year, so let’s get you booked and work on improving your SEO!
Does SEO scare you or would you say you’ve got it nailed down?👇🏻